Miss Cherry Fruits

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While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

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FDJ United Director of Casino and Gaming David Robertson was similarly pleased with the opportunity to see his company strengthen its content offering with brand-new types of content. 

“We’re delighted to launch Relax Gaming’s Dream Drop jackpot product, and the initial response from our players has been fantastic. Our ethos is all about creating moments that really matter for players, and Dream Drop does just that,” Robertson said, adding that the company cannot wait for the first Dream Drop millionaire to materialize in Denmark. 

Dream Drop has been a massively popular system with operators, offering companies a way to enhance the experience and retain and engage customers. The Dream Drop jackpot operates just like any other progressive jackpot system, where players get a chance to randomly trigger a massive million(s)-worth payout. 

What is Miss Cherry Fruits?

The Monday Powerball drawing had players competing for a jackpot of $314 million with a cash value of $133.8 million. In order to win, players had to correctly match all six winning numbers. The white winning numbers for the September 21 drawing were 2, 7, 9, 17, and 58. The red Powerball, on the other hand, was 20, while the Power Play multiplier stood at 2x.

Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.

At the same time, 14 players matched four white numbers plus the Powerball, which netted them tier three prizes. As a result, 8 players won $50,000 each, while the remaining 6 took home $100,000 each instead, thanks to Power Play.