40 Extra Crown Triple Boost

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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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Macorin will attend the IAGR Annual Conference in Peru (19-22 October). There, regulators and industry representatives from around the world will discuss emerging challenges and opportunities in gaming and betting regulation.

“IAGR is extremely grateful for Fabio Macorin’s willingness to dedicate his extensive talents to representing South America at a pivotal time for gaming regulation across the region,” said IAGR Vice President Brian Krolicki.

“He brings a powerful combination of expertise in law enforcement, financial crime prevention and regulation to IAGR. His 17 years with the federal police and his leadership in building Brazil’s new regulated betting market give him a unique perspective on combatting the illegal market, strengthening AML controls and advancing regulatory cooperation. He is an ideal addition to the IAGR board of trustees and will be a tremendous asset to our global community.”

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Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.

Having received its licence in Peru in August 2024, Escobar argues Stake’s global scale delivers an advantage only when it is paired with a deep understanding of the Peruvian market and its players.

“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.