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Representatives from Corinthians, Palmeiras, São Paulo, Santos and Juventus met last week at the São Paulo Football Federation to discuss measures in response to the ban on betting advertisements in the city.
One of the proposals could be voted on next week by the city council and would directly affect the city’s clubs.
The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.
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Lula said he intends to discuss the matter with his team and analyse potential measures to consider the social impact of online betting.
What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.
The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.
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“A jackpot of this magnitude is an extraordinary event, and we’re excited to see the second-largest lottery prize ever won in Illinois officially claimed,” said Illinois Lottery Director Harold Mays. “It’s exciting to see such a significant Powerball win come to an Illinois player, and we’re pleased to celebrate this milestone with them.”
For selling the winning ticket, the Hy-Vee Fast & Fresh convenience store, located at 310 N. 36th St. in Quincy, collected a $500,000 retailer bonus.
Powerball will next be drawn this Saturday (Sept. 19) with an estimated jackpot of $298 million up for grabs. The cash option is at $126.6 million.
