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The initiative is based around a core objective of ensuring the growth of the gambling sector in Africa runs alongside “effective consumer protection, responsible gambling practices and greater public awareness”.
Under the campaign banner #PlaySafeAfrica, each day of this week will focus on a specific aspect of safer gambling. These include responsible gambling, personal limits and the prevention of underage gambling.
The week will feature a coordinated programme of engagement between regulators and the industry, as well as public education and digital awareness activities.
About Ludo Club - Fun Dice Game
“Maybe they’re not so dominant in the results, but it is dominant in our identity. But figures-wise, slots are bigger than table games.”
Petra’s experience in aviation and education taught her that people are important – losing the human interaction on the casino floor would be a bad idea. Sure, not all customers want to talk, but the success of the Next Zone points to players seeing Holland Casino as a sociable, lively experience rather than a solitary one.
The Netherlands has been the subject of much industry conversation, particularly the online side of the business. Petra emphasises the importance of a ‘healthy legal gambling market’ to help the sector thrive. “We see taxes going up, we see regulations going up. You see your guests changing what they want. We have to make sure that we have a good legal offer because if we don’t have that, we also know that people will find their way to illegal means.”
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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
