Viking Forge

About Viking Forge

Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.

I won’t lie, when I first entered iGaming, I had my concerns. Aspects of the industry felt stuck in a state of stasis. People were making money, and as long as that continued to happen and margins were healthy, why innovate? Just keep doing the same things over and over, with marginal improvements when necessary.

As someone with a naturally curious mind, I found this frustrating. However, in a short period of time, I have seen positive changes. Recent regulatory shifts and an increasingly competitive landscape are pushing companies to innovate, and those unwilling to adapt are being left behind.

What is Viking Forge?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Viking Forge

Also prominent in the potential matchups are the Boston Bruins, Montreal Canadiens and league leading Toronto Maple Leafs. Although Toronto has a better record than Tampa Bay, they’ve played four more games and have a worse goal differential, and perhaps an easier schedule thanks to being in the Scotia North division with the league’s worst team, the Ottawa Senators.

Due to the pandemic, the playoffs will look a little different this year. Each division will have its own 4 team playoffs, with a final four then facing off based on their season standings. That could mean a classic Toronto or Montreal vs. Boston final for the first time since the 1970s.

Unfortunately, that means you can’t bet on a repeat of last year’s bubble finals between the Dallas Stars and Tampa Bay Lightning. But if you think Dallas can make it back to the final, there’s some great long odds to bet on; they are +4500 to play either Vegas or Colorado.