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Another bettor noted that gambling debts fractured personal relationships: “Sports betting ruined my six years of friendship because I couldn’t pay back the borrowed loan from my friend. He stopped talking to me.”

Americans wagered nearly $167 billion on sports in 2025 through regulated sportsbooks, an 11% increase year-over-year, according to data from the American Gaming Association (AGA).

The blurring line between financial investing and gambling has been accelerated by the rise of prediction markets—exchanges offering event contracts that are federally regulated as financial derivatives. U.S. News found that over 40% of active sports bettors now also participate in sports prediction markets.

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“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.

As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.

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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.

“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said. 

“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”