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What is 9 Bells Easter Edition?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
About 9 Bells Easter Edition
A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.
“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.
“Our colleagues are our priority. We understand the concerns many will have. Impacted staff have been informed and are being fully supported throughout this process.”
What is 9 Bells Easter Edition?
The name didn’t sit well with Naked City’s property owners, including Bob Stupak, who, in 1979, opened the Vegas World casino resort on land he owned in the neighborhood.
In 1996, Stupak replaced Vegas World with the Stratosphere—whose 1,149-foot observation tower remains the largest structure west of the Mississippi—remodeling Vegas World’s towers for the new purpose.
Stupak’s friends in city government agreed to rebrand the neighborhood as Meadows Village in the late ’80s. They also told and retold the cover story of the sunbathing showgirls, insisting that the Naked City nickname had nothing to do with crime.
