Keno Smart

About Keno Smart

Operators must maintain permanent mechanisms for age verification, self-exclusion, voluntary time and wagering limits, and information on the user’s own gambling behaviour. Self-exclusion must be effective with all authorised operators. 

The text also prohibits bets placed using credit cards, the use of predictive models to identify moments of greater vulnerability, and platform design mechanisms that hinder a conscious decision to stop betting, leave the service, or activate limits and blocks. Operators must maintain permanent alerts about compulsive gambling, indebtedness and asset loss, and adopt verifiable protocols for identifying risky behaviour.  

The proposal establishes criteria for classifying products according to their potential for harm. Among the characteristics considered are instantaneous or short-lived results, continuous repetition at short intervals, use of random mechanisms to determine the outcome, intermittent rewards, near-miss incentives, incentives to recover losses and features that make it difficult to stop betting or induce successive, impulsive, or increasingly valuable bets. 

About Keno Smart

Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.

In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.

Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

About Keno Smart

As a lifelong football enthusiast, it comes as little surprise that Lebron James’ transformative move to Polymarket on Labor Day Weekend served as a harbinger for an even broader announcement by the upstart predictions market operator.

Last Saturday, on the same day that Ohio State University made its season debut in college football, James teased a new commercial relationship with Polymarket. James, an ardent Buckeyes’ supporter, posted a brief video on social media platform X, where he announced his partnership with the controversial platform. While college football fans watched Ohio State thrash Miami (Ohio) 56-3, industry stakeholders wondered aloud which athletes would join “King James”.

After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.